Last Updated: January 1, 2026
Perception & Quant Research ("P&Q", "we", "us", or "our") is committed to protecting personal data and handling information responsibly, securely, and transparently.
This Privacy Policy explains how we collect, use, store, disclose, and protect information when you access or use our website, web platform, mobile application, dashboards, alerts, reports, and related services (collectively, the "Services").
By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.
P&Q provides media intelligence, media monitoring, alerts, research, reporting, analytics, and related workflow and information services to business clients, registered users, and authorised recipients.
This Privacy Policy applies to:
our website;
our web platform and dashboards;
our mobile application;
user accounts and client-managed access;
alerts, reports, notifications, and service communications;
onboarding, support, and account management interactions.
This Privacy Policy does not apply to third-party websites, apps, or services that may be linked from our Services or communications.
Depending on how you interact with us, we may collect and process the following categories of information:
A. Account and Contact Information
name;
business email address;
phone number, where provided;
company name;
department, designation, or role;
username, login ID, and securely managed authentication credentials.
B. Client and User Configuration Information
alert preferences;
report delivery preferences;
selected monitoring topics, industries, brands, competitors, keywords, geographies, or issues;
user settings and account preferences.
C. Service Usage and Technical Information
IP address;
browser type;
device information;
operating system;
app version;
log data;
timestamps;
usage activity within the platform;
diagnostic and performance information.
D. Communication and Support Information
support queries and service requests;
correspondence records;
onboarding information;
account management communications.
E. Recipient Information Provided by Clients
Where a client organisation asks us to send alerts, reports, or other service communications to its personnel or representatives, we may process business contact details such as:
recipient name;
business email address;
company or department details.
F. Cookies and Similar Technologies
We may use cookies, session tools, and similar technologies that are reasonably necessary for functionality, authentication, security, analytics, and service improvement.
We collect information:
directly from you when you register, log in, contact us, or use our Services;
from your organisation or authorised administrator when they create or manage your access;
automatically through your use of our website, platform, app, and communications;
from lawful business interactions necessary for delivering our Services.
We use information for legitimate business and service purposes, including to:
create and manage user accounts;
authenticate users and maintain secure access;
deliver alerts, reports, dashboards, and subscribed services;
send service-related communications and operational notifications;
support client-configured monitoring and reporting workflows;
provide customer support and account management;
improve system performance, reliability, and user experience;
maintain security, prevent misuse, and detect fraud or unauthorised access;
troubleshoot technical issues;
comply with legal, contractual, regulatory, and internal governance requirements;
enforce our terms, policies, and rights.
We do not sell personal data.
Email is an important part of how our Services are delivered.
We may send:
service-related news alerts;
monitored media updates;
report delivery notifications;
account and login-related messages;
workflow or operational status communications;
support and administrative communications.
These emails are sent to:
registered users;
client-authorised recipients;
legitimate business contacts connected with the use of our Services.
We do not use purchased, scraped, rented, or unlawfully obtained email lists for service communications.
If you use our mobile application, we may collect limited technical and usage information reasonably necessary for app functionality, security, diagnostics, and service improvement, such as:
device type;
operating system;
app version;
crash or error diagnostics;
notification tokens;
login/session information.
Where relevant to app functionality, the mobile application may request access to certain device permissions. Any such access will be limited to what is reasonably necessary for the operation, security, and delivery of the Services.
If enabled by the user, client configuration, or device settings, we may send push notifications for service-related alerts, updates, and operational communications.
We do not access device data beyond what is reasonably required for legitimate service functionality, security, diagnostics, and performance.
We process information for lawful purposes connected with:
providing requested services;
enabling account access and client workflows;
fulfilling contractual and business obligations;
maintaining security and operational integrity;
complying with applicable legal requirements.
Where required by applicable law, we will seek consent or provide appropriate notice and choice.
We may share information only on a legitimate need-to-know basis with:
A. Service Providers / Data Processors
Trusted vendors and partners that support our operations, such as providers of:
cloud hosting;
email delivery;
authentication;
storage and infrastructure;
security and monitoring;
analytics and diagnostics;
support systems.
These parties are authorised to process information only for approved business purposes and subject to appropriate confidentiality and security obligations.
B. Client Organisations
Where you use our Services through an employer, agency, or client organisation, certain account, delivery, or usage information may be visible to authorised administrators or representatives of that organisation.
C. Legal and Compliance Requirements
We may disclose information where necessary to:
comply with law, regulation, legal process, or government request;
enforce our rights, terms, or policies;
investigate or prevent fraud, misuse, security incidents, or technical abuse;
protect the rights, property, or safety of P&Q, our clients, users, or others.
D. Business Transfers
Information may be transferred as part of a merger, acquisition, restructuring, financing, or sale of assets, subject to applicable safeguards.
We retain information only for as long as reasonably necessary for:
service delivery;
account administration;
operational continuity;
security, audit, and monitoring;
legal, contractual, and regulatory compliance;
dispute resolution and enforcement of rights.
Retention periods may vary depending on the type of data, client relationship, system requirements, and applicable law.
We use reasonable technical, organisational, and administrative safeguards designed to protect information against unauthorised access, misuse, loss, alteration, or disclosure. These measures may include:
access controls;
authentication controls;
encryption or secure transmission where appropriate;
logging and monitoring;
controlled internal access;
infrastructure and vendor safeguards.
No method of transmission or storage is completely secure. Users are responsible for maintaining the confidentiality of their login credentials and notifying us promptly of any suspected unauthorised access.
Our infrastructure and service providers may process or store information in India or other jurisdictions, subject to reasonable contractual, technical, and organisational safeguards as required by applicable law.
Subject to applicable law, you may have the right to:
request access to certain personal data;
request correction of inaccurate or incomplete data;
request deletion of certain data;
withdraw consent, where processing is based on consent;
object to or request restriction of certain processing, where applicable.
Where your access is managed by a client organisation, some requests may need to be routed through that organisation or may be subject to contractual, operational, or legal requirements.
To exercise applicable rights, please contact us using the details below.
Our Services are intended for business and professional use and are not directed to children. We do not knowingly collect personal data from children through our Services.
Our website, app, alerts, reports, or communications may contain links to third-party websites, news sources, or external services. We are not responsible for the privacy, security, or content practices of third-party services.
We may update this Privacy Policy from time to time to reflect changes in our Services, legal requirements, or operational practices. The updated version will be posted on our website with a revised "Last Updated" date.
If you have any questions, requests, or concerns regarding this Privacy Policy or our data handling practices, please contact us at:
Perception & Quant Research
Email: info@pnq.co.in
Website: https://pnq.co.in/